
Transforming popular understanding and engagement
The Commission intends to shift the public understanding and the conversation on social connection and sees value in both a global digital campaign and community action to maximise impact. Lived experience is central to this work. This public-facing strand of work will expand after the launch of their flagship report in 2025. It will also harness the communications power of allies and amplifiers with reach and a proven track record of advocating against social isolation and loneliness.